If you haven’t caught the tribal wave yet, it’s time to hook up with some buddies and dance around the campfire. Nobody can deny the power of social media, nor it’s place in online marketing. For the 21st century network marketer, it’s a dream come true!
Most of us involved in online marketing and/or network marketing understand the importance of mastering social media and redirecting our social media traffic to our blogs, but for the most part we have been building our social media networks riding solo. That is all about to change – and fast!
Tribes. I first heard of tribes several months ago, but I don’t recall exactly where. However, during my introduction to the concept was a recommendation for Seth Godin’s book, “Tribes.” I am a bit embarrassed that I haven’t gone and read it yet, but I am heading out to get it as soon as I am done here – I swear .
I have, however, downloaded and begun to read a FREE 240 page eBook (The Tribes Casebook) written by members of Seth Godin’s online triibe group per his request…
…you just might want to do the same. I’ll post a review of the book after I read it. And, if you’ve read Tribes by Seth Godin please tell us all about it by commenting on this post.
How to Form Your Tribe
There really isn’t anything magical about forming your tribe. It may be formed with people you know personally, or people you know only online. Potential tribe members might be part of your network marketing team, or they may be from other network marketing companies (as is mine). A few guiding principles would certainly include, it seems to me, committed team members (and I don’t mean committed to an asylum, unless that’s your thang) and as broad a skill set as possible.
So if you’ve got Twitter all figured out and you’re rockin’ it, but you’re a bit weak in your Facebook building skills, buddy up with somebody rippin’ up Facebook. Now that you have Facebook and Twitter under control, find a master of article marketing and then a video marketing wizard. You see where I’m going with this – broad.
How Big Should My Tribe Be?
Not too big. In fact, relatively small and intimate is preferred (for manageability purposes) and it will still deliver a hell of a wallop. Now my tribe, the Coronado Crusaders, is bigger than what I would consider to be reasonable, but we’ve found a solution I think will work perfectly. There are 20 of us, and we’ve decided to split into 4 groups of 5 and work on a rotating basis. I’ll let you know how that works out. I would think that 5-7 members is a powerful yet still manageable group size.
What does a Tribe Do?
Members of a tribe simply promote other members of the tribe via their own social media channels in exchange for having others in the tribe return the favor. It’s pretty much as simple as that. Techniques for promotion would certainly include re-tweeting each others content, commenting on each others articles, and “friending” each others blogs as well as other social media channels. Facebook notes, backlinks…
…ya know what? Here’s a perfect example of how a tribe member might promote his peeps…
The Coronado Crusaders Presents:
Jaclyn Castro, Chip Wilson, Eddie Espiritu, Clay Eudaly, Nancy Burke Barr, Toki 龙 Tover, Eric Wilkes, Eugene Harnett, Andrew Egorov, Lynn Otterlei Rekvig, Jan Hale, Jordanne Brenkwitz, Shannan Collins, Trace Cornell, Todd Jacobsen, Buff Elting, Gary T. Elrod, James “Bo” Trent, Richard Buckley
The first time I heard the name Kary Rogney was on October 8th, 2009 while reading a blog post of Katie Freilings entitled, “Learn from these amazing students of mine…” I have since become a student of Katie’s as well, and I have followed Kary off and on since that time. Katie mentioned the tribes concept during the Blog Mastery Training Intensive that Kary attended, and Kary ran with it (26k blog visits in 6 months).
I am writing this post today because of how stinkin’ excited I have been since Kary and his Tribe blew the roof off for those of us that attended their first Tribe Mastery Intensive 2.0 Webinar last Thursday. As of today, their site isn’t live yet. But when it is, you’ll want to check it out!
For now, you may enjoy this video of Kary being interviewed by Katie Freiling.
If You’re Tribin’, Tell Us About it
Many of us have been talkin’ and it seems clear that Tribes are going to be huge. Do you have a tribe, or have you posted anything on the subject? We’d all love to hear about it, so tell us by leaving a comment below.
Rock on and remember – keep moving forward,